RUDC (are you donor conceived) is a public awareness campaign with a difference. Now there’s less chance that you’re DC than that you will get heart disease or diabetes, but if you are DC, it’s arguably more profound. Although we might appear like ordinary people our donor conceived identities are often shrouded in mystery and have caught up with us long after the age we should have known about them. The discovery of this identity is often a cause of considerable anguish and soul searching; at least for a time. But once we’ve been through the wringer we often come out the other side with a sense of fight, confidence and find ourselves in the midst of a supportive and understanding community.